Description

History

Founding

The House Of Dior Was Established On 16 December 1946 At 30 Avenue Montaigne In Paris. However, The Current Dior Corporation Celebrates “1947” As The Opening Year. Dior Was Financially Backed By Wealthy Businessman Marcel Boussac. Boussac Had Originally Invited Dior To Design For Philippe Et Gaston, But Dior Refused, Wishing To Make A Fresh Start Under His Own Name Rather Than Reviving An Old Brand. The New Couture House Became A Part Of “A Vertically Integrated Textile Business” Already Operated By Boussac. Its Capital Was At Ffr 6 Million And Workforce At 80 Employees. The Company Was Really A Vanity Project For Boussac And Was A “Majorly Owned Affiliate Of Boussac Saint-Freres S.A. Nevertheless, Dior Was Allowed A Then-Unusual Great Part In His Namesake Label (Legal Leadership, A Non-Controlling Stake In The Firm, And One-Third Of Pretax Profits) Despite Boussac’s Reputation As A “Control Freak”. Dior’s Creativity Also Negotiated Him A Good Salary.

“New Look” 

“Bar” Suit, 1947, Displayed In Moscow, 2011

On 12 February 1947, Christian Dior Launched His First Fashion Collection For Spring–Summer 1947. The Show Of “90 Models Of His First Collection On Six Mannequins” Was Presented In The Salons Of The Company’s Headquarters At 30 Avenue Montaigne. Originally, The Two Lines Were Named “Corolle” And “Huit”. However, The New Collection Went Down In Fashion History As The “New Look” After The Editor-In-Chief Of Harper’s Bazaar Carmel Snow Exclaimed, “It’s Such A New Look!” The New Look Was A Revolutionary Era For Women At The End Of The 1940s. When The Collection Was Presented, The Editor In Chief Also Showed Appreciation By Saying; “It’s Quite A Revolution, Dear Christian!” The Debut Collection Of Christian Dior Is Credited With Having Revived The Fashion Industry Of France. Along With That, The New Look Brought Back The Spirit Of Haute Couture In France As It Was Considered Glamorous And Young-Looking. “We Were Witness To A Revolution In Fashion And To A Revolution In Showing Fashion As Well.” The Silhouette Was Characterized By A Small, Nipped-In Waist And A Full Skirt Falling Below Mid-Calf Length, Which Emphasized The Bust And Hips, As Epitomized By The “Bar” Suit From The First Collection. The Bar Suit Was A Contribution From The Head Of Dior’s Tailoring Atelier, A Young Pierre Cardin, Who Was Employed By The House From 1947 To 1949.  The Collection Overall Showcased More Stereotypically Feminine Designs In Contrast To The Popular Fashions Of Wartime, With Full Skirts, Tight Waists, And Soft Shoulders. Dior Retained Some Of The Masculine Aspects, As They Continued To Hold Popularity Through The Early 1940s, But He Also Wanted To Include More Feminine Style.

The New Look Became Extremely Popular, Its Full-Skirted Silhouette Influencing Other Fashion Designers Well Into The 1950s, And Dior Gained A Number Of Prominent Clients From Hollywood, The United States, And The European Aristocracy. As A Result, Paris, Which Had Fallen From Its Position As The Capital Of The Fashion World After World War II, Regained Its Preeminence. The New Look Was Welcomed In Western Europe As A Refreshing Antidote To The Austerity Of Wartime And De-Feminizing Uniforms, And Was Embraced By Stylish Women Such As Princess Margaret In The UK. According To Harold Koda, Dior Credited Charles James With Inspiring The New Look. Dior’s Designs From The “New Look” Did Not Only Affect The Designers In The 1950s, But Also More Recent Designers In The 2000s, Including Thom Browne, Miuccia Prada, And Vivienne Westwood. Dior’s Evening Dresses From That Time Are Still Referred To By Many Designers, And They Have Been Seen In Different Wedding Themed Catwalks With Multiple Layers Of Fabric Building Up Below The Small Waist (Jojo, 2011). Examples Include Vivienne Westwood’s Ready-To-Wear Fall/Winter 2011 And Alexander Mcqueen’s Ready To Wear Fall/Winter 2011 (Jojo, 2011).

Not Everyone Was Pleased With The New Look, However. Some Considered The Amount Of Material To Be Wasteful, Especially After Years Of Cloth Rationing. Feminists In Particular Were Outraged, Feeling That These Corseted Designs Were Restrictive And Regressive, And That They Took Away A Woman’s Independence. There Were Several Protest Groups Against The Designs Including, The League Of Broke Husbands, Made Up Of 30,000 Men Who Were Against The Costs Associated With The Amount Of Fabric Needed For Such Designs. Fellow Designer Coco Chanel Remarked, “Only A Man Who Never Was Intimate With A Woman Could Design Something That Uncomfortable.” Despite Such Protests, The New Look Was Highly Influential, Continuing To Inform The Work Of Other Designers And Fashion Well Into The 21st Century. For The 60th Anniversary Of The New Look In 2007, John Galliano Revisited It For His Spring-Summer Collection For Dior. Galliano Used The Wasp Waist And Rounded Shoulders, Modernised And Updated With References To Origami And Other Japanese Influences. In 2012 Raf Simons Revisited The New Look For His Debut Haute Couture Collection For Dior, Wishing To Update Its Ideas For The 21st Century In A Minimalist But Also Sensual And Sexy Manner. Simons’s Work For Dior Retained The Luxurious Fabrics And Silhouette, But Encouraged Self-Respect For The Woman’s Body And Liberation Of Expression. The Design Process For This Collection, Which Was Produced In Only Eight Weeks, Is Documented In Dior And I, Presenting Simons’s Use Of Technology And Modernist Re-Interpretations.

Dior

Dior’s NYC Store (2019)

Available References Contradict Themselves Whether Christian Dior Parfums Was Established In 1947 Or 1948. The Dior Corporation Lists The Founding Of Christian Dior Parfums As 1947, With The Launch Of Its First Perfume, Miss Dior. Dior Revolutionized The Perfumery Industry With The Launch Of The Highly Popular Miss Dior Parfum, Which Was Named After Catherine Dior (Christian Dior’s Sister). Christian Dior Ltd Owned 25%, Manager Of Coty Perfumes Held 35%, And Boussac Owned 40% Of The Perfume Business, Headed By Serge Heftler Louiche. Pierre Cardin Was Made Head Of The Dior Workshop From 1947 Until 1950. In 1948, A New York City Christian Dior Parfums Branch Was Established—This Could Be The Cause Of Establishment-Date Issue. The Modern Dior Corporation Also Notes That “A Luxury Ready-To-Wear House Is Established In New York At The Corner Of 5^th Avenue And 57th Street, The First Of Its Kind,” In 1948. In 1949, The “Diorama” Perfume Is Released And By 1949, The New Look Line Alone Made A Profit Ffr 12.7 Million.

• Condition: Seller Refurbished
• Seller Warranty: 2 years
• Watch Shape: Round
• Department: Women’s
• Case Color: Gold
• Case Material: Stainless Steel
• Age Group: Adult
• Seller’s Warranty: Yes
• Movement: Quartz
• Type: Wristwatch
• Year Manufactured: 1990-1999
• Dial Color: Gold
• Band Color: Gold
• Display: Analog
• Band/Strap: Bracelet
• Brand: Dior
• Case Size: 32 MM
• Water Resistance: Yes
• Country/Region Of Manufacture: Switzerland
• Style: Luxury, Sport Styles, Diver
• Caseback: Exhibition
• Band Material: Stainless Steel
• Features: Water Resistant, Swiss Movement

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•  Automatic Watch